SEO Basics for Your Site

Search Engine Optimization (SEO) helps people find your site through Google and other search engines. Here's how to optimize your Framekit site.

Why SEO Matters

• Organic traffic - Free visitors from search results
• Credibility - Higher rankings build trust
• Long-term growth - SEO benefits compound over time
• Targeted visitors - People actively searching for what you offer

Site-Level SEO Settings

Site Title

Your site title appears in:

• Browser tabs
• Search results
• Social shares

Tips:

• Include your main keyword
• Keep under 60 characters
• Make it compelling

Example: "Jane's Bakery - Fresh Artisan Bread & Pastries in NYC"

Site Description

Your meta description appears in search results below the title:

• Summarize what your site offers
• Include relevant keywords naturally
• Keep under 160 characters
• Include a call-to-action

Example: "Handcrafted artisan breads and pastries made fresh daily. Visit our NYC bakery or order online for delivery. Taste the difference of real sourdough."

Keywords

Add relevant keywords in Settings > SEO:

• Terms people search for
• Your products/services
• Your location (if local business)

Page-Level SEO

Individual Page Settings

Each page can have its own:

• Title
• Description
• URL slug

URL Structure

Clean URLs help SEO:

• Good: /about, /products/bread
• Bad: /page123, /p?id=456

Heading Structure

Use headings properly:

• One H1 per page (usually your main headline)
• H2 for main sections
• H3 for subsections
• Don't skip levels

Content SEO

Quality Content

Search engines favor:

• Original, helpful content
• Answers to user questions
• Well-organized information
• Regular updates

Keywords in Content

Include keywords naturally in:

• Headlines
• First paragraph
• Throughout the content
• Image alt text

Don't overdo it - write for humans first.

Technical SEO

Framekit Handles

We automatically provide:

• Mobile-friendly design
• Fast loading times
• Secure HTTPS
• Clean HTML structure
• Sitemap generation

Open Graph Images

Set an OG image in Settings > SEO:

• Appears when shared on social media
• Recommended: 1200x630 pixels
• Include your brand and key message

Local SEO

If you have a local business:

• Include your city/area in title and content
• Add your address in the footer
• Create a Google Business Profile
• Get listed in local directories

Monitoring SEO

Google Search Console

• Free tool from Google
• See how your site appears in search
• Track what keywords bring visitors
• Identify issues

Regular Checkups

• Review your titles and descriptions
• Update content regularly
• Check for broken links
• Monitor loading speed