10 Best Places to Sell Photoshop Actions in 2026

A $24 action set is the worst-case product for a percentage fee and the best-case product for a flat one.

It is cheap enough that a fixed 50-cent charge is 2% before anyone takes a percentage. It is small enough that no bandwidth tier will ever constrain you.

And it is bought by retouchers and photographers who will email you asking whether it works in their version of Photoshop, which is a support cost nobody prices.

A Photoshop action marketplace is a storefront run by somebody else that brings its own buyers and takes a share of each sale, and the alternative is a store you control, which brings you nobody and takes very little.

That is the entire decision, and the right answer depends on whether you already have an audience.

Disclosure: Framekit is our product and it ranks first here. We priced the other nine the same way and link to every one. Two things we do not do appear in the reviews below: we bring you no traffic, and our published plan comparison lists a 25 MB per-file upload limit, which is generous for actions and disqualifying for the video products some of these venues also serve.

How We Priced This

One product, one volume: a $24 Photoshop action set sold 150 times a month, or $3,600 in monthly revenue. That is a working side income rather than a hypothetical.

Card processing at 2.9% plus 30 cents is added where a venue does not include it, which on 150 sales is $149.40.

Three grades of claim below, and this category needs the distinction more than most. Read at the vendor's own pricing page in the first week of August 2026 covers Gumroad, Payhip, Sellfy, Big Cartel, Podia, Lemon Squeezy and Framekit's own plan file. Built and sold through covers Gumroad, Payhip and Framekit. Not verifiable at source applies to every marketplace in this guide - Etsy, Creative Market and Design Bundles all block automated access to their fee pages, so their figures below are the widely-reported ranges rather than numbers we read ourselves, and they are labelled that way in place.

Check them yourself before planning around them.

By the numbers:

• $22.90 is the highest take-home on a $24 action set here, on Big Cartel's $15 plan.
• About $19 is what the same sale nets on a marketplace taking a fifth.
• $4 a sale, or $600 a month at our volume, is the gap between those two.
• 2% of a $24 product is consumed by a 50-cent fixed fee before any percentage applies.
• $780 a month in sales is where a flat $39 plan overtakes a 5% fee.
• 150 sales is 33 more than you need per month to cover a year of that flat plan.
• 3 of 10 venues in this guide would not show us a fee page.

The Rubric

We scored on five criteria, weighted for a product that is cheap, small and trivially copied. That combination makes discovery matter more here than in almost any other category we have priced, and makes bandwidth and storage matter not at all.

Discovery is weighted at a quarter because for this specific product it is the only thing a marketplace sells that you cannot build yourself, and it is worth a great deal to a seller starting from zero.

What a $24 Action Set Nets

The flat-fee rows are close enough that the choice between them is not really financial.

Big Cartel tops the table at $22.90 and Payhip's Pro plan sits at $22.34, a spread of 56 cents on a $24 sale, and we have ranked Framekit second on this measure rather than pretending otherwise.

What separates these five is what else they do with the other 96% of the product.

The gap that matters is between the top of that table and the bottom. A marketplace taking a fifth to a half of a $24 sale costs you between $4 and $12 per sale, which at 150 sales is $600 to $1,800 a month.

That is the price of discovery, and it is worth paying precisely as long as the marketplace is the reason those 150 sales happened.

In one lineif your buyers found you rather than the venue, every percentage point is a straight loss, and if the venue found them, the percentage is the cheapest marketing you will ever buy.

1. Framekit: Best If You Already Have an Audience

Framekit is an AI website builder for photographers, filmmakers, designers and other creators, and for an action seller its relevance is specific: the retouching work that convinces someone to buy your actions and the shop that sells them are the same site.

The real numberFramekit takes 5% on Free and Starter, 3% on Pro at $19, and zero on Business at $39, with the processor's cut on top of that. At 150 sales, Business works out at 26 cents a sale, leaving $22.74 of a $24 set.

The crossover where the flat plan beats the 5% is $780 a month in sales, which is 33 sets.

The standout detailactions sell on evidence. A before-and-after gallery, shot by you, sitting on the same page as the buy button, is the strongest sales argument this product type has - and on a marketplace that gallery competes with a thumbnail grid of everyone else's.

The honest gotchawe bring you no traffic whatsoever. A marketplace's percentage buys buyers; ours buys infrastructure. If nobody knows your name, this is the wrong first move and the marketplace section below is the right one.

Big Cartel also nets 16 cents more per sale on a cheaper plan, so if all you want is a shop rather than a site, it is the better value.

Skip it ifyou have no audience, or you also sell multi-gigabyte video products, which our published 25 MB per-file limit does not serve.

Verdict: the best economics and the best presentation for a seller with an audience, and no help at all for one without.

2. Big Cartel: Cheapest Shop

Big Cartel has served independent artists and makers for well over a decade, and it remains the cheapest genuine storefront in this comparison by a clear margin. It is also one of the few here that sells physical prints and digital files side by side without an add-on.

The real numberthere is a free Gold plan, Platinum is $15 a month and Diamond is $30, with digital products supported from Platinum. At 150 sales that is 10 cents a sale, leaving $22.90 - the highest take-home in this guide.

The standout detailit sells physical and digital side by side at $15 a month. An action seller who also sells prints does not need two systems, which is not true of most of this list.

The honest gotchatransaction fees are not stated on the pricing page, so the $15 is a plan price rather than a confirmed total. That is a genuine gap and worth an email before committing.

Skip it ifyou want the shop to be part of a portfolio rather than a separate storefront.

Verdict: the best pure value here. If your only requirement is somewhere cheap and reliable to sell files, this is it.

3. Payhip: Best Structure

Payhip's advantage for this product is not the rate, it is where the money lands: sales settle into your own Stripe or PayPal account rather than a platform balance.

The real numberthe free plan takes 5%, Plus is $29 a month at 2% and Pro is $99 a month with no transaction fee. At 150 sales of $24, the free plan nets $21.80 and Pro nets $22.34, so Pro is worth $81 a month more than free at this volume.

The standout detailEU VAT on digital goods is handled, which matters more for actions than people expect - a preset or action pack sells internationally from day one, and the buyer in Germany is a VAT event whether or not you noticed.

The honest gotchathe storefront is plain. For a product sold on visual before-and-afters, a generic template is doing less work for you than it could.

Skip it ifpresentation is part of your pitch.

Verdict: the most sensible structure in the middle of this table, with the least attractive shopfront.

4. Sellfy: Best If You Also Sell Big Files

Sellfy takes no percentage and publishes the highest single-file ceiling of any hosted platform here, which matters if your actions come bundled with tutorial video.

The real numberStarter is $39 a month billed monthly or $29 yearly, Business is $79 or $59, and Premium is $159 or $119, all at 0% transaction fees, with maximum product file sizes of 10 GB, 15 GB and 20 GB.

Our $3,600 a month is $43,200 a year, which is past Starter's $10,000 annual sales cap and into the $79 Business plan at 53 cents a sale.

The honest gotchathose annual sales caps of $10,000, $50,000 and $200,000 are the real pricing mechanism. A 0% transaction fee behind a revenue cap is a percentage charged in steps, and at our volume you are already on the second step.

Skip it ifyour products are small and your revenue is growing. You will change tiers on revenue rather than on need.

Verdict: the right choice when an action set ships with a 2 GB video walkthrough, and overkill when it does not.

5. Lemon Squeezy: Best With Tax Handled

Lemon Squeezy acts as the merchant of record, which means it becomes the legal seller of your action set and the VAT and sales tax on every international sale become its obligation rather than yours.

For a product that sells across borders from its first week, that is a larger benefit than the rate difference suggests.

The real number5% plus 50 cents per transaction with processing included, netting $22.30 on a $24 set - within 60 cents of the flat-plan options while doing the tax work.

The standout detailat this price point the arithmetic is unusually kind to it. The 50-cent fixed fee is 2% of $24, so the all-in effective rate is about 7%, and you are not paying a separate monthly plan at all.

For a seller doing 30 sales a month rather than 150, this is comfortably the best option in the guide.

The honest gotchaon cheaper products it degrades fast. On a $9 action set the same fee schedule is 10.6%.

Skip it ifyour volume is high and your prices are low. The fixed fee compounds against you.

Verdict: the best low-volume choice here, and the one that removes a compliance job the others leave with you.

6. Podia: Best If Actions Come With Teaching

Podia bundles downloads with courses, memberships and email, which suits an action seller whose real business is teaching retouching and whose actions are the entry product.

The real numberMover is $42 a month with 5% transaction fees, Shaker is $84 with none and Earthquaker is $150 with none. At 150 sales, Shaker is 56 cents a sale, netting $22.44.

The honest gotchathe email subscriber caps of 100, 500 and 1,000 bite before anything else. An action set selling 150 copies a month builds a list past 500 inside four months, and the fix is the $150 plan.

Skip it ifactions are all you sell. You are buying a course platform to deliver a 2 MB file.

Verdict: right when the actions are a funnel into a course, wrong when they are the product.

7. Gumroad: Fastest, Most Expensive

Gumroad remains the shortest path from a finished .atn file to a working checkout, and at 150 sales a month it costs more than every own-store option here.

The real number10% plus 50 cents per sale, which is $2.90 on a $24 set, netting $21.10. Against Big Cartel's $22.90 that is $1.80 a sale, or $270 a month at our volume.

The standout detailGumroad Discover does bring buyers, at 30% rather than 10%. That is a marketplace fee inside a store platform, and it should be evaluated as one - if Discover is finding you customers, 30% is competitive with the marketplaces further down this list.

The honest gotchamost sellers on Gumroad are not getting Discover traffic and are paying 10% for a checkout. That is the case where moving pays for itself in a month.

Already on Gumroad? Gumroad's fees explained has the arithmetic, and the best Gumroad alternatives covers where sellers go.

Verdict: the best place to prove an action set sells and an expensive place to keep selling it.

8. Etsy: Most Buyers, Fees We Could Not Verify

Etsy is where a great many people find Photoshop actions without going looking for a specific creator, and for a seller with no audience that is worth a great deal.

The real number, with an important caveatEtsy blocks automated access to its fee documentation, so we could not read its rates at the source the way we did for every own-store option above.

Widely reported figures put the total between roughly 15% and 20% once the listing fee, transaction fee, payment processing and Offsite Ads are combined, which on a $24 set would leave about $19 to $20.

Treat that as indicative and check Etsy's own fee page before planning around it.

The standout detailsearch intent. People type "photoshop actions" into Etsy with a card already saved, which is a fundamentally different buyer from someone who found your Instagram.

The honest gotchathe Offsite Ads programme becomes mandatory above a sales threshold, which means a percentage of your sales carries an additional advertising fee you did not opt into. This is the most commonly cited surprise among Etsy digital sellers.

Skip it ifyou have an audience already. You would be paying a finder's fee for customers who came looking for you.

Verdict: the strongest discovery in this guide, at a cost we cannot state precisely and you should verify.

9. Creative Market: Best Design Audience

Creative Market's buyers are designers and photographers shopping deliberately for assets rather than browsing generally, which makes it a more targeted audience than Etsy's and a considerably smaller one.

For action sets aimed at professionals rather than hobbyists, that trade often favours Creative Market.

The real numbernot verifiable at source. Creative Market blocks automated access to its seller pages, and the commission it takes is not published in a form we could read.

Reported ranges put the seller's share between roughly half and three-quarters of the sale price depending on arrangement, which on $24 would be $12 to $17. Confirm before committing.

The standout detailcuration. Getting accepted is not automatic, and that filter is part of what makes the audience worth reaching.

The honest gotchaa commission in that range is the largest cut in this guide. At 150 sales a month it is $1,050 to $1,800 versus a $39 flat plan.

Skip it ifyou can drive your own traffic. The gap is too large to pay for discovery you do not need.

Verdict: a genuinely good shop window with the highest rent on this street.

10. Design Bundles: Volume and Bundling

Design Bundles is built around exactly what its name suggests, and action sets do well inside bundle promotions where the discovery comes from the bundle rather than from you.

The real numberalso not verifiable at source, for the same reason - the site blocks automated access. Reported commissions sit in a similar range to Creative Market's. We are not going to publish a figure we did not read.

The honest gotchabundle economics mean high volume at low per-unit revenue. That can be excellent for list-building and poor for margin, and it is worth deciding which one you are there for.

Skip it ifyour product is premium and your positioning matters. Bundles are a discount channel.

Verdict: a volume play. Useful as one channel among several, risky as your only one.

Selling on iPad instead? The best places to sell Procreate brushes runs the same comparison at a $12 price point, where a 50-cent fixed fee is 4.2% and bundling saves four times what switching venue does.

The Real Cost of an Action Set Is Not the Fee

Every number in this guide so far has been a percentage or a plan price. The costs that actually determine whether selling actions is worth your time are none of those, and they do not appear on any pricing page because no platform charges you for them directly.

In one lineactions generate more support per dollar than almost any other digital product, and no venue in this guide reduces that.

Three costs sit outside every fee table on this page.

Version questions. Photoshop changes, actions break, and buyers email. The fix is not a platform, it is a compatibility line in your product description and a version note in the file itself.

Sellers who add both report a visible drop in support volume; it is the cheapest hour you will spend.

Re-downloads. Somebody bought your set in March and has a new laptop in September. If your venue makes them contact you to get the file again, you will be answering that email for years. Account-based delivery handles it automatically; emailed links do not.

Refunds on a copyable product. Once someone has the .atn file, refunding returns the money and not the product.

Most sellers accept this and refund quickly anyway, because a dispute costs more than the sale - a chargeback runs $15 to $20 on the processors we priced in our payment processors guide, which is most of a $24 sale.

The practical answer to all three is the same: bundle a PDF install guide with a compatibility table, deliver from somewhere that allows re-downloads, and refund without arguing.

The test to run on your own numbers

1. Take last month's sales and ask how many buyers found you through the venue rather than through your own work.
2. Multiply that share by your revenue. That is what the venue actually earned.
3. Compare it against what the venue charged.

If the venue introduced you to a third of your buyers and took a fifth of your revenue, it is doing its job. If it introduced you to none of them, you are paying rent on a shop window facing your own street.

Selling seasonal overlay packs alongside your actions? The best places to sell photo overlays and textures prices a full seasonal year instead of a single month, which changes which fee model wins.

Decision Guide

This is ordered by the one question that decides it, which is not budget but whether anybody currently knows your work. Everything else follows from that answer. Work down and stop at the first yes.

1. Does anyone know your work yet?

No: start on a marketplace, accepting the cut as a customer acquisition cost. Etsy for reach, Creative Market for a design audience.

2. Do you have an audience and want the shop beside your portfolio?

Yes: Framekit on Business at $39, netting $22.74 a sale.

3. Do you just want the cheapest reliable shop?

Yes: Big Cartel Platinum at $15, netting $22.90 - the highest in this guide.

4. Do you sell fewer than about 30 sets a month?

Yes: Lemon Squeezy at 5% plus 50 cents, with no monthly fee and the tax handled.

5. Do your actions ship with large video tutorials?

Yes: Sellfy, which allows product files up to 10 GB on its entry plan.

6. Do you want the money in your own Stripe account?

Yes: Payhip Pro at $99, or its free plan below about $2,000 a month in sales.

7. Are the actions really a funnel into teaching?

Yes: Podia on Shaker at $84, watching the email subscriber cap.

Frequently Asked Questions

These are the questions action sellers actually ask once they are selling, which turn out to be mostly about support burden, copying, and whether a marketplace is earning the cut it takes.

Where is the best place to sell Photoshop actions in 2026?

For a photographer or retoucher who already has an audience, Framekit is the best place to sell Photoshop actions in 2026, because a $39 flat plan with a 0% transaction fee nets $22.74 of a $24 set and the shop sits beside the work that sells it.

Big Cartel is 16 cents a sale cheaper at $15 a month if you only want a storefront.

For a seller with no audience, a marketplace like Etsy is still the right first move despite the larger cut, because you are buying discovery rather than infrastructure.

How much do marketplaces take from a Photoshop action sale?

More than an own-store platform and less than people fear, though we could not verify the exact figures because Etsy, Creative Market and Design Bundles all block automated access to their fee pages.

Reported ranges put Etsy's combined fees around 15% to 20% and design marketplaces' commissions considerably higher. On a $24 set that is roughly $4 to $12 per sale against about $1.26 on a flat-plan store.

How much should I charge for a Photoshop action set?

Between about $15 and $40 for a focused set, with $24 a common middle. The fee mechanics argue against going much lower: a 50-cent fixed transaction fee is 2% of $24 and 5.5% of $9, so cheap sets are disproportionately expensive to sell.

Bundling three small sets into one higher-priced product usually nets more than selling them separately.

Do I need my own website to sell Photoshop actions?

No, and it changes the economics once you have an audience. A marketplace or a hosted store will sell actions perfectly well without a site.

What a site adds is the before-and-after evidence that sells this specific product, the buyer's email address, and the ability to stop paying a percentage on customers who came looking for you by name.

Can people copy and share my actions?

Yes, and no platform in this guide prevents it. An .atn file is small and trivially shareable once downloaded.

The realistic mitigations are download limits and link expiry, which raise friction for casual sharing, and pricing that makes buying easier than asking a friend. Treat piracy as a marketing cost rather than a problem to solve.

Should I sell on a marketplace and my own site at the same time?

Yes, and it is what most established sellers do. The marketplace is a discovery channel and your site is where margin lives.

The two rules that make it work: keep pricing consistent so the marketplace does not undercut you, and make sure every marketplace buyer ends up on your email list, because that is the asset the marketplace is not giving you.

What files should a Photoshop action set include?

The .atn file, a PDF install guide with a version compatibility table, and preview images showing before and after at full resolution.

The install guide is the single highest-return item you can add, because "how do I install this" and "does it work in my version" are the two support emails this product generates, and both are answerable in advance.

Do I have to charge VAT on Photoshop actions sold to the EU?

Yes, from the first sale, because digital products sold to EU consumers are taxed at the buyer's location with no small-seller allowance for cross-border digital sales.

Your options are registering for the one-stop-shop scheme and filing, or selling through a merchant of record like Lemon Squeezy that takes the obligation on. Our sales tax guide prices both routes.

Is Gumroad a good place to sell Photoshop actions?

It is the best place to start and an expensive place to stay. At 10% plus 50 cents, a $24 set nets $21.10 against $22.90 on Big Cartel, which is $270 a month at 150 sales.

The exception is Gumroad Discover, where the rate is 30% but Gumroad is finding the buyer - assessed as a marketplace fee rather than a platform fee, that is competitive.

How many action sets do I need to sell to make a flat plan worth it?

About 33 sets a month at $24, which is where a $39 flat plan overtakes a 5% transaction fee. Below that, a percentage-based option with no monthly cost is cheaper - Lemon Squeezy at 5% plus 50 cents, or a free plan on Payhip or Framekit.

Above it, every additional sale on a flat plan costs you nothing.

What is the biggest hidden cost of selling actions?

Support, and it is not close. Version compatibility questions, installation help and re-download requests arrive steadily and forever, and none of them appear on any pricing page.

Sellers who ship a compatibility table and use account-based delivery rather than emailed links report a marked drop in both.

Can I sell Photoshop actions and Lightroom presets from the same store?

Yes, and you should - they sell to overlapping audiences and bundle naturally.

Every own-store platform in this guide handles multiple product types, and a buyer who wants your retouching actions is a strong candidate for your colour presets. Our guide to selling presets covers the adjacent market.

Does Framekit limit how large my action files can be?

Our published plan comparison lists a 25 MB per-file upload size on every plan. An .atn file with a PDF guide sits comfortably inside that, so it is not a constraint for actions.

It is a constraint if you bundle a large video tutorial with the set, in which case Sellfy's 10 GB product file ceiling is the better fit and this guide says so.

The Verdict

Framekit wins for the seller we think is most likely to be reading this: a photographer or retoucher with an audience, whose actions sell because people have seen their work.

A $39 flat plan nets $22.74 of a $24 set, and the before-and-after gallery that makes the sale sits on the same site as the buy button rather than competing in a thumbnail grid.

We have not ranked it first on price, because it is not first on price. Big Cartel nets $22.90 at $15 a month, and if all you want is a reliable shop, that is the better value and we would rather say so.

The more important split is the one the table cannot show.

Every own-store option here keeps between $21.10 and $22.90 of a $24 sale, and every marketplace keeps considerably less - but the marketplaces are the only ones that will introduce you to a stranger. If you have no audience, pay the cut.

If you do, every point is a straight loss.

Where Framekit loseswe bring you no traffic at all. A marketplace's commission buys customers and ours buys infrastructure, and for a seller starting from zero that makes Etsy or Creative Market the correct first move rather than us.

Our published 25 MB per-file limit also rules out action sets bundled with substantial video.

Verdict: no audience, start on a marketplace and treat the cut as advertising. Audience, move to a flat plan and stop paying a percentage on people who came looking for you. And whichever you choose, ship a compatibility table with the file.

Plan prices were read from each vendor's published pricing page during the first week of August 2026.

Every marketplace figure in this guide is a reported range rather than a verified rate, because those sites block automated access to their fee pages, and each is labelled where it appears.

Related readingthe best platforms to sell presets, the best places to sell digital templates, the best payment processors for digital products, how to sell Lightroom presets on your own website, and what it costs to sell digital products online.