Framekit vs ShootProof: Which Wins in 2026?

These two are shortlisted together often and they are built on opposite bets. ShootProof bets that your money comes from selling prints, so it removes every percentage between you and the lab.

Framekit bets that your money comes from bookings and your own brand, so it puts the gallery inside a website you own.

Neither bet is wrong. They are just bets about different businesses, and choosing the wrong one costs you either print margin or a portfolio.

A client gallery platform is software that delivers finished photos to paying clients, with the two products here differing on whether it also fulfils physical prints or also runs your public website.

Framekit is an AI website builder with client galleries included, which is the whole basis of the difference below.

Full disclosure: Framekit is our own product, so read this knowing we have a stake. We have tried to write the ShootProof case as strongly as its own marketing would, because on the question most photographers are actually asking, print revenue, it wins and we say so.

Framekit vs ShootProof at a Glance

Here is how the two line up on the things that decide a subscription, with every figure read from the vendors' own pricing pages in August 2026. ShootProof prices shown are annual-billing equivalents.

The two rows that decide it are print fulfilment and website builder, and they point at different photographers.

Where ShootProof Wins

The commission, and it is not close. ShootProof's published pricing states plainly that it never takes a commission: session fees, printed products, and digital files all come back whole, on every plan including the free one.

No other mainstream platform in this category does that, and Framekit cannot compete because it does not sell prints at all.

Real lab fulfilment. You set your own markup, the client orders inside the gallery, the lab prints and ships, and the profit lands with you. For a photographer whose income statement is mostly print revenue, this is the entire product.

Contracts and invoicing included. For a studio whose admin is a spreadsheet and a PDF template, this alone can justify the subscription.

Photo-count pricing suits accumulating libraries. Paying by cumulative photo count rather than gigabytes works well for photographers with modest per-job volume and years of jobs, and 250GB on the $19.99 tier is generous.

The real numberon $6,000 of annual print sales, ShootProof's commission is $0 while a 15% platform keeps about $900. Against Framekit, the comparison is starker still: we would earn you nothing on that $6,000 because there is no way to sell a framed print through us.

The gotchathe photo count is cumulative across the whole account rather than per gallery, so photographers who never archive hit the ceiling mid-season and upgrade under time pressure.

Skip it ifyou want the gallery to be part of your public website, or you deliver video alongside stills, neither of which ShootProof does.

Where Framekit Wins

The website is the product. ShootProof attaches a light portfolio; Framekit is a full AI website builder with client galleries included, so one plan covers the portfolio that wins the booking and the gallery that delivers it.

Photographers running ShootProof alongside a real site typically pay $12 to $18 a month more for that half.

The gallery is a page you own. ShootProof documents a CNAME subdomain setup, which makes the address yours and the pages theirs, so a lapsed plan takes every link you have ever sent.

Framekit galleries publish as pages of your own site from the $9 Starter plan, so the URLs survive.

Video on the same plan. Framekit includes a video review product on every plan with 2GB of storage on free, 10GB on Starter, and 100GB on Pro, with per-file limits of 500MB, 1GB, and 2GB.

ShootProof does not deliver video at all, which is a real gap for hybrid shooters.

Published team seats. 1 on Free and Starter, 3 on Pro, unlimited on Business at $39. ShootProof does not publish seat terms.

The real numbera photographer needing both a portfolio and delivery pays $228 a year on Framekit Pro for 100GB of galleries, 100GB of video, a full website, a blog, and a digital store.

The comparable ShootProof setup is roughly $240 for the 5,000-photo tier plus $150 to $220 for a website, so $390 to $460 for less.

The gotchagallery uploads accept JPEG, PNG, WebP, and GIF only, so RAW exchange happens elsewhere, and there is no print lab at any price.

Skip it ifprint and album sales are your income. We will cost you money on that business and ShootProof will not.

The Money, Two Ways

In one linethese two platforms are close on subscription cost and nowhere near each other on outcome, because ShootProof's value shows up as retained print margin and Framekit's shows up as a website you no longer pay for separately, so the right comparison is your revenue mix rather than the monthly price.

Here is the year for two different photographers.

Card processing of roughly 2.9% plus $0.30 applies to any sale on either platform.

Run it on your own books. Take last year's print and album revenue. If it is above about $2,000, ShootProof's fulfilment is worth more than a bundled website and the decision is made.

If it is near zero and you pay for a portfolio site separately, Framekit is the cheaper complete setup.

Which Should You Choose?

Two questions settle this, and the first one resolves most cases on its own because print revenue is the fault line running through the entire comparison.

Do you sell prints or albums through a lab?

• Yes, and it is real revenue. Choose ShootProof. 0% on every plan plus fulfilment is unmatched, and Framekit has no lab. Stop here.
• Occasionally, at high value. Consider Framekit plus invoicing the client and ordering from your own lab directly, which keeps the full margin at the cost of ten to fifteen minutes per order, as covered in how to sell prints from a client gallery.
• No. Continue.

Do you pay separately for a portfolio website?

• Yes. Choose Framekit, which replaces both subscriptions with one and puts the gallery on the domain you own.
• No, I have no website and do not want one. Choose ShootProof and use its light portfolio, since you are only buying delivery.

Frequently Asked Questions

Framekit vs ShootProof: which is better?

Neither is better in general, because they win different businesses.

ShootProof is better if print and album sales are real revenue, since it charges 0% commission on every plan including free and fulfils through pro labs, which Framekit cannot do at any price.

Framekit is better if your income is bookings and digital work and you would otherwise pay separately for a portfolio site, since galleries publish from a website you own with no commission on delivery.

Does Framekit sell prints?

No. Framekit sells digital files, licences, and downloads through a store on your own site at 5% on Free and Starter, 3% on Pro, and 0% on Business, and it has no print lab, no physical fulfilment, and no way to sell a framed print.

Photographers who sell prints from Framekit galleries do it by invoicing the client and placing the order with their own lab, which keeps 100% of the margin and costs the automation.

Is ShootProof really 0% commission?

Yes, on every plan including the free tier, as stated directly on its published pricing page, and it applies to session fees, printed products, and digital files.

You still pay the lab's production cost and card processing of roughly 2.9% plus $0.30. This is ShootProof's central differentiator and the reason print-led photographers choose it over platforms charging 15% on entry tiers.

Which is cheaper, Framekit or ShootProof?

They are close on subscription and far apart on total cost, depending on what else you buy.

Framekit Pro at $228 a year covers 100GB of galleries, 100GB of video, and a full website; ShootProof's 5,000-photo tier is about $240 a year and needs a separate website subscription of $150 to $220.

For a print seller, ShootProof is effectively cheaper because it earns rather than costs on every sale.

Does ShootProof include a website?

It includes a light portfolio rather than a website builder, which is why photographers using it commonly pay separately for a real site.

Framekit is the reverse: a full AI website builder with client galleries included, so one plan covers both.

If you already have a site you like and only need delivery, ShootProof's economics are hard to argue with; if you need both, the bundled option is usually cheaper.

Can I use my own domain with either?

Both let you use your own address and they mean different things by it.

ShootProof documents a CNAME subdomain setup such as proofs.yourstudio.com, where the address is yours and the pages are ShootProof's, so a lapsed subscription takes every link with it.

Framekit publishes galleries as pages of your own website from the $9 Starter plan, so the URLs and pages remain yours.

Our custom domain comparison explains the four different meanings.

Which handles video better?

Framekit, because ShootProof does not deliver video at all. Framekit includes a video review product on every plan with 2GB of storage on free, 10GB on Starter, and 100GB on Pro, and per-file limits of 500MB, 1GB, and 2GB respectively.

For a hybrid shooter delivering stills and a film from the same job, that difference is decisive, and our guide to delivering photos and video together covers the workflow.

Which is better for a wedding photographer?

ShootProof if album and print sales are part of your package structure, because keeping 100% of the markup on $6,000 of sales outweighs anything else in this comparison.

Framekit if your packages are digital-only and you want the gallery, the portfolio, and the shop on one domain for $19 a month.

Many wedding photographers could justify either, and the honest test is your last twelve months of print revenue.

Can I switch from ShootProof to Framekit?

Yes, and the practical approach is forward-looking: build the new site while ShootProof runs, deliver new jobs from your own domain from a chosen date, and let existing ShootProof galleries expire on their own schedule so no client link breaks.

Export your originals before cancelling.

The one thing to solve first is print fulfilment, since Framekit has no lab, which our Pixieset migration guide covers in a comparable form.

Which has better team support?

Framekit publishes its seat terms, at 1 on Free and Starter, 3 on Pro, and unlimited on Business at $39 with 1,000GB of storage, while ShootProof does not publish seat terms on its pricing page.

That makes Framekit easier to evaluate for a studio with associates rather than definitively better, since ShootProof's terms may be comparable and simply unlisted. Confirm directly before planning a studio around either.

The Verdict

ShootProof wins the money question for print sellers, decisively and without qualification. Zero percent on every plan plus real lab fulfilment is the best print economics available, and Framekit does not compete because it has no lab.

If your last twelve months included meaningful print or album revenue, stop reading and choose ShootProof.

Framekit wins the ownership question. The gallery is a page of a website you own rather than a vendor page reached through your DNS, video comes on the same plan, team seats are published, and one subscription replaces the portfolio site ShootProof leaves you to buy separately.

Where Framekit loses: prints, contracts and invoicing, and a mature proofing workflow built over years. Where ShootProof loses: it is not a website, it does not deliver video, and every gallery link you send stops working the day you stop paying.

Pick by revenue mix rather than by feature count, and the answer is usually obvious within one line of your own accounts.

Related reading: our full client gallery platform comparison, best ShootProof alternatives, commission-free client galleries, and how to sell prints from a client gallery.

For the wider money picture see cheapest client gallery software and how much client galleries cost.