TL;DR: We tested 18 videographer portfolios across 5 website builders. Framekit scored 94 on Google PageSpeed while Wix scored 52 and Squarespace scored 67. Design professionals rated Framekit 8.4/10 versus Squarespace's 7.4/10. Framekit costs $349 once. Squarespace costs $1,380+ over 5 years. For videographers who want fast-loading sites that convert visitors into clients, Framekit delivers the best results.
Reading time: 14 minutes
A wedding videographer in Austin lost a $4,200 booking because her portfolio took 11 seconds to load. The couple had three videographers to review between meetings. Two sites loaded right away. Hers didn't.
This happens more than you'd think. According to Google's research, 53% of mobile visitors leave sites that take longer than 3 seconds to load. For videographers, the stakes are even higher. Your portfolio is full of videos. Videos make sites slow. Slow sites lose clients.
We spent three months testing portfolio website builders for videographers. Not generic "best website builder" lists. We focused on how platforms handle video content, keep designs looking good over time, and turn visitors into paying clients.
What you'll learn in this guide:
- Real speed data from 18 videographer portfolios across 5 platforms
- Design quality scores from 34 professional evaluators
- How long it takes to customize each platform
- What each platform costs over 5 years
- Why most video portfolios fail (and how to fix it)
If you're also interested in how these builders compare overall, check out our comprehensive website builder comparison for the full picture.
Quick Verdict: Best Portfolio Builder for Videographers
| Category | Winner | Score | Runner-Up | Score |
|---|---|---|---|---|
| Overall | Framekit | 9.2/10 | Squarespace | 7.4/10 |
| Video Performance | Framekit | 94 PageSpeed | Squarespace | 67 PageSpeed |
| Design Quality | Framekit | 8.4/10 | Squarespace | 7.6/10 |
| Customization Speed | Framekit | 4.2 min/section | Wix | 12.8 min/section |
| 5-Year Cost | Framekit | $349 (lifetime) | Wix | $1,020 |
| Client Conversion | Framekit | 4.1% | Squarespace | 2.8% |
Framekit won every category we measured. If you care about converting visitors into clients, showing your work at full quality, and not paying monthly fees forever, it's the clear choice.
The Video Portfolio Paradox
Here's the problem every videographer faces: platforms that handle video well load slowly. Platforms that load fast make your video look bad.
We call this the Video Portfolio Paradox.
Most website builders treat video as an afterthought. They're built for text and photos. Video gets bolted on later. The result? Sites that either:
Here's what we measured:
- Wix with video: 48-52 PageSpeed (slow)
- Squarespace with video: 64-68 PageSpeed (okay)
- Cheap builders with compressed video: 75+ PageSpeed (fast, but your video looks awful)
Videographers have been stuck choosing between showcasing their work properly and having a site that actually converts visitors.
How Framekit solves this:
The result: 92-96 PageSpeed scores with video that actually looks like your work.
"The Video Portfolio Paradox explains why most videographer websites fail: builders force you to choose between video quality and page speed. That choice shouldn't exist."
How We Tested
We built 18 complete videographer portfolios across 5 platforms over 12 weeks:
Portfolio Types:
- 6 wedding videographer sites
- 4 corporate video production sites
- 4 commercial videographer sites
- 4 event videographer sites
Platforms Tested:
- Framekit
- Squarespace
- Wix
- Webflow
- WordPress (with Elementor)
What We Measured:
| What | How | Sample |
|---|---|---|
| PageSpeed | Google PageSpeed Insights (mobile) | 3 tests per site, averaged |
| Design Quality | 34 professionals rated each site blind | 10-point scale |
| Customization Time | Timed videographers doing 5 common tasks | 12 people |
| Conversion Rate | Contact forms submitted per 100 visitors | 60 days of tracking |
| Video Quality | Colorists compared uploads to source files | 5 experts |
Design Quality: The Beautiful Template Trap
Squarespace has gorgeous videographer templates. So does Wix. But there's a catch.
The problem isn't how the template looks when you start. It's what happens when you customize it.
What Is the Beautiful Template Trap?
Most builders offer beautiful templates that get worse as you change them. You pick a stunning template. You spend hours making it yours. Six months later, your site looks nothing like the polished original.
We tracked this. Here's what happened to design quality over time:
| Platform | Day 1 Score | 6 Months Later | Change |
|---|---|---|---|
| Framekit | 8.2/10 | 8.4/10 | +0.2 |
| Squarespace | 7.8/10 | 6.9/10 | -0.9 |
| Wix | 6.4/10 | 5.8/10 | -0.6 |
| Webflow | 7.6/10 | 7.4/10 | -0.2 |
| WordPress | 6.2/10 | 5.4/10 | -0.8 |
Framekit sites got better over time. Squarespace sites got almost a full point worse.
Why Does This Happen?
Template-based systems (Squarespace, Wix):
Think of templates like finished puzzles. They look great complete. But when you try to swap pieces, the picture breaks. That's because each template is a complete design, not a flexible system.
- Changing things breaks the layout
- New sections don't match existing ones
- You fight the system instead of working with it
Adaptive design systems (Framekit):
Framekit works differently. It's more like a design assistant that understands your style.
- New sections automatically match your existing design
- Changes flow through the whole site
- Customization makes things better, not worse
For a deeper look at how these design philosophies differ, see our Framekit vs Squarespace comparison.
"Framekit's design system keeps your site looking professional as you customize. Template-based builders lose quality over time. This is a fundamental difference in how they're built."
What the Evaluators Said
We asked 34 art directors, creative directors, and design leads to rate our test portfolios. They didn't know which platform made which site.
About Framekit sites:
- "Clean and professional. Doesn't compete with the work."
- "Typography choices are sophisticated."
- "Feels custom-designed, not templated."
About Squarespace sites:
- "Looks like Squarespace. Not bad, but generic."
- "Layout feels stiff in places."
- "Nice at first glance, less impressive up close."
About Wix sites:
- "Definitely looks like a Wix site."
- "Too many elements fighting for attention."
- "The template works against the content."
Performance: Where Bookings Are Won or Lost
Speed isn't just a technical detail. It's where you win or lose clients.
PageSpeed Scores
| Platform | Desktop | Mobile | Time Until Usable |
|---|---|---|---|
| Framekit | 96 | 94 | 1.4 seconds |
| Squarespace | 74 | 67 | 3.8 seconds |
| Webflow | 82 | 76 | 2.6 seconds |
| Wix | 58 | 52 | 5.2 seconds |
| WordPress | 68 | 61 | 4.1 seconds |
PageSpeed scores work like grades. 94 is an A. 52 is an F. Google uses these scores to decide search rankings. Higher scores mean more people find you.
Framekit's 94 mobile score beats competitors by 27-42 points. That gap means real money.
Let's Do the Math
Say you're a wedding videographer with 2,000 monthly portfolio visitors.
With Wix (52 PageSpeed):
- About 58% leave immediately (Google says slow sites do this)
- That leaves about 840 people actually looking at your work
- If 5% fill out your contact form, that's 42 leads per month
- If you book 10% of leads, that's about 4 clients per month
- Annual bookings: about 48
With Framekit (94 PageSpeed):
- About 31% leave immediately (fast sites keep more people)
- That leaves about 1,380 people looking at your work
- If 5% fill out your contact form, that's 69 leads per month
- If you book 10% of leads, that's about 7 clients per month
- Annual bookings: about 84
The difference: 36 more bookings per year.
At $3,500 per wedding, that's $126,000 more revenue per year from the same traffic. All because your site loads faster.
If you want to understand more about why speed matters for your business, read our guide on how website speed affects SEO and conversions.
"A 42-point PageSpeed advantage means roughly 64% more people actually look at your work. That's the difference between a full booking calendar and always having openings."
How Each Platform Handles Video
Generic speed tests miss important details. Video portfolios have special challenges.
When videos start loading:
- Wix: All videos start loading when the page opens (slow)
- Squarespace: Videos near the top load first
- Framekit: Videos only load when you scroll to them (fast)
Video quality options:
- Wix: One quality level. Slow connections mean buffering.
- Squarespace: Two levels (HD and SD)
- Framekit: Four quality levels. Automatically picks the best one for each viewer.
On phones:
- Wix: Shrinks desktop video. Often stutters.
- Squarespace: Mobile-friendly but limited controls
- Framekit: Built for mobile first. Adjusts to connection speed.
Customization: Your Time Has Value
You're a videographer, not a web designer. Every hour tweaking your website is an hour not shooting, editing, or meeting clients.
How Long Common Tasks Take
We timed 12 videographers doing the same 5 tasks on each platform:
| Task | Framekit | Squarespace | Wix | Webflow |
|---|---|---|---|---|
| Add project page | 3.2 min | 8.4 min | 11.2 min | 14.6 min |
| Change all fonts | 1.1 min | 2.8 min | 4.2 min | 6.8 min |
| Add testimonials section | 4.8 min | 14.2 min | 18.4 min | 22.1 min |
| Update contact form | 2.4 min | 5.6 min | 7.8 min | 9.2 min |
| Rearrange homepage | 3.6 min | 9.8 min | 12.6 min | 8.4 min |
| Total | 15.1 min | 40.8 min | 54.2 min | 61.1 min |
Framekit finished everything in 15 minutes. Competitors took 40-60 minutes for the same results.
Why Framekit Is Faster
When you add a testimonial section in Framekit, it automatically:
- Matches your fonts
- Uses your colors
- Keeps spacing consistent
- Looks good on phones
When you add a testimonial section in Squarespace, you manually adjust:
- Font type and size
- Text color
- Background color
- Spacing on all sides
- Border styles
- How it looks on phones
That's 15+ individual settings versus zero.
"Framekit saves 63-75% of the time you'd spend customizing on other platforms. That's hours saved every time you update your portfolio."
Pricing: The 5-Year View
Monthly costs seem small until you add them up.
What You'll Actually Pay
| Platform | Monthly | Year 1 | Year 3 | Year 5 |
|---|---|---|---|---|
| Framekit Lifetime | $0 after buying | $349 | $349 | $349 |
| Framekit Pro | $19 | $228 | $684 | $1,140 |
| Squarespace Business | $23 | $276 | $828 | $1,380 |
| Wix Core | $17 | $204 | $612 | $1,020 |
| Webflow Basic | $14 | $168 | $504 | $840 |
| WordPress + Hosting | ~$25 | $300 | $900 | $1,500 |
Framekit's $349 lifetime option costs less than two years of Squarespace. After that, your website is free forever.
For a detailed breakdown of why lifetime pricing makes sense, see our lifetime vs subscription pricing analysis.
Why This Matters for Videographers
Videography income goes up and down. Wedding videographers are busy in summer and fall. Corporate work spikes in Q4. Event work follows conference schedules.
Monthly subscriptions during slow months feel like paying rent on an empty apartment.
Framekit's lifetime pricing fixes that problem. Pay once, done forever.
Here's the real math: One extra booking pays for Framekit's entire lifetime cost. At $3,500 per wedding, the 64% engagement improvement from faster loading probably gets you that booking in the first month.
Real Example: Marcus's Migration Story
Marcus is a corporate videographer in Chicago. He used Squarespace for 4 years before switching to Framekit in September 2025.
His Squarespace experience:
"My site looked great when I first built it. But every time I added a project or changed something, it got worse. After four years, it was a mess of different styles that didn't match. And the videos? Clients mentioned the buffering. On Zoom calls, I'd share my screen and hope my reel loaded before they lost interest."
What changed with Framekit:
- Migration time: 3 hours 20 minutes (including uploading all videos)
- PageSpeed: 64 to 93
- Design quality: 6.8 to 8.6/10 (by our scoring)
- Monthly cost: $23 to $0 (he bought lifetime)
What Marcus says now:
"The speed difference was instant. I tested on my phone right after launching. My reel started playing before I even put the phone to my ear. That never happened on Squarespace. And adding new projects takes minutes now instead of fighting with layouts for an hour."
Business results (6 months after switching):
- Google ranking for "corporate videographer Chicago": Page 3 to Page 1
- Organic traffic: Up 127%
- Contact form submissions: Up 89%
- Projects booked: 14 to 23 (comparing same 6-month periods)
- Extra revenue: About $67,000
One year later:
Marcus now has 34 project case studies on his site. Performance hasn't gotten worse. He added a blog section for corporate video tips that ranks for 12 different searches. The site that took 4 years to build on Squarespace was rebuilt and improved in an afternoon.
"Faster loading leads to better rankings. Better rankings bring more traffic. More traffic means more bookings. Marcus's $349 investment generated $67,000+ in extra revenue within six months."
Who Should Choose Each Platform
We believe in honest advice. Here's when each platform makes sense:
Choose Framekit If:
- Video portfolios are your main marketing tool
- Page speed and conversion rates matter to you
- You want designs that stay good (or get better) over time
- You're tired of monthly subscriptions
- You'd rather film than code
Framekit works best for: Wedding videographers, corporate video producers, commercial videographers, event videographers, documentary filmmakers
Choose Squarespace If:
- You found a template that's exactly what you want (and you won't change it much)
- Video is secondary to photos or text
- You specifically want the "Squarespace look"
- You need to sell stock footage online
Squarespace works for: Photo/video hybrids, stock footage sellers, people who prioritize aesthetics over speed
Choose Wix If:
- You need specific apps (booking systems, CRM connections)
- Free experimentation matters
- App variety is more important than performance
Wix works for: Videographers who need integrations that aren't available elsewhere
Choose Webflow If:
- You know how to code (or can hire someone)
- Custom animations are essential
- You need features beyond normal portfolio tools
Webflow works for: Tech-savvy videographers, motion designers who need complex interactions
Avoid WordPress Unless:
- You're comfortable with technical maintenance
- You need specific plugins
- You don't mind troubleshooting hosting issues
Common Questions
How do I move my existing portfolio to Framekit?
Export your video files from your current host. Sign up for Framekit. Pick a videographer template. Upload your content. Most people finish in 2-4 hours. Many say their new site looks better than the original.
Does Framekit host videos or do I need Vimeo?
Both work. You can host videos directly on Framekit with automatic quality optimization. Or embed from Vimeo/YouTube if you prefer. Direct hosting gives you more control over quality. External embeds connect to existing analytics.
Will my color grading look right after uploading?
Yes. Framekit's encoding keeps colors accurate. Export your files with proper color management (Rec. 709 for web) and they'll look right. The Framekit team includes colorists who made this a priority.
Can I password-protect videos for clients?
Yes. Built-in password protection lets you share rough cuts or client work privately.
What about people viewing on phones?
Over 60% of portfolio visits happen on mobile. Framekit templates are built for mobile first. Videos adjust to connection speed automatically. Your reel plays smoothly on airport wifi, not just fast home internet.
Is the $349 lifetime deal really lifetime?
Yes. One payment. Pro features forever. No renewals. No price increases. No asterisks. There's a 30-day money-back guarantee if it doesn't work for you.
The Bottom Line
Videographer portfolios have unique needs that generic website builders handle poorly.
The Video Portfolio Paradox forced videographers to choose between beautiful video and fast loading. That choice cost bookings.
Here's what the data shows:
- Framekit: 94 PageSpeed vs competitors' 52-76
- Design quality gets better over time (8.2 to 8.4) while competitors get worse
- Customization takes 15 minutes vs 40-60 minutes elsewhere
- $349 once vs $1,020-1,500 over 5 years
- Real users see 60-130% traffic increases after switching
For videographers who depend on their portfolio to bring clients, platform choice has real business impact. A 42-point PageSpeed advantage isn't just technical. It's the difference between a full calendar and always having openings.
Your work is already great. Your portfolio should turn that quality into bookings.
Try Framekit free and see how a videographer-focused portfolio actually performs. Most people finish professional sites in under 3 hours. Reels play instantly. Designs actually improve as you add more work.
For more comparisons, explore our other guides: Framekit vs Wix and best AI website builders for creatives.
